America’s Cup Naples: The Major Event Redefining Luxury Hospitality and MICE in Campania

The Louis Vuitton 38th America’s Cup Preliminary Regatta (September 24–27, 2026) transformed the Gulf of Naples into the world’s most prestigious sailing stage. However, the impact of the America’s Cup in Naples extends far beyond elite sport. The event acted as a global catalyst for the entire major events supply chain, serving as a comprehensive stress test that proved and elevated the standards of excellence within local hospitality and the regional MICE industry.

Welcoming executive leadership from international organizations, global media, VIPs, and major sponsors during America’s Cup 2026 demonstrated that the business network promoted by Convention Bureau Napoli (CBN) is fully equipped to operate at the highest international standards ahead of the highly anticipated 2027 finals.

America’s Cup Hospitality Case Study: The Synergy Between Rama Eventi and Nemo Charter

Delivering top-tier catering and corporate hospitality for the 38th America’s Cup Preliminary Regatta required rigorous operational standards. This model of operational excellence was showcased through the strategic partnership between Rama Eventi (CBN partner) and Nemo Charter, officially selected by Sail & Charter as Preferred Supplier on Water Experiences.

The selection process for the America’s Cup team began during summer operational site inspections. Event Director Lesley Ryan and Head of Hospitality Elisabeth Op de Beeck boarded Nemo Charter’s catamarans to evaluate local hospitality capabilities firsthand. The culinary experience crafted by Rama Eventi — highlighting authentic Mediterranean gastronomy and premium local ingredients — turned a technical inspection into an unforgettable sensory journey.

During the September regattas, this benchmark of luxury event catering was delivered directly at sea along the perimeter of the racecourse. The waters of Naples evolved into an exclusive Unconventional Venue, proving how high-end catering and luxury yacht chartering can integrate seamlessly to meet the expectations of international buyers seeking premium America’s Cup catering.

Furthermore, numerous other operators affiliated with Convention Bureau Napoli were actively involved in the complex logistics of the event, ranging from 4- and 5-star hotels to destination management companies, luxury transport providers, and event agencies.

Economic Impact of the America’s Cup in Naples: Insights from President Alfonso Scuotto

In an interview published by Il Mattino during the event, Alfonso Scuotto, President of Convention Bureau Napoli, highlighted how major international event magnets drive long-term economic growth across the region:

“We are thrilled by the success of an event of this magnitude, which engaged the entire city. Over the past eleven years, we have recorded an impressive trajectory of continuous growth. The business events sector attracts high-yield visitors, generating a significantly higher economic impact on the local economy.” — Alfonso Scuotto, President of Convention Bureau Napoli

The momentum created by America’s Cup 2026 is already reflected in new investments from leading 5-star luxury hoteliers and international brands expanding their presence in Naples.

Looking Ahead to 2027: From Sailing Regattas to Major Convention Centers

Successfully hosting complex international formats like the America’s Cup confirmed the technical expertise of local suppliers. However, it also underscores an urgent infrastructure priority ahead of 2027.

To fully capitalize on the global visibility generated by the Louis Vuitton America’s Cup, Naples must expand its convention infrastructure to include facilities capable of accommodating plenary sessions of over 1,500 to 2,000 delegates. Venues of this scale will allow the city to host major global medical, scientific, and corporate conventions alongside world-class sporting events and luxury maritime experiences.

Leveraging Event Momentum Through the Naples Ambassador Program

The international visibility of the America’s Cup in Naples directly aligns with the mission of the Napoli Ambassador Program (NAP). This CBN initiative converts global media exposure into tangible opportunities for the local academic and scientific community.

By fostering collaboration between institutions, corporate partners, and local academic leaders, Convention Bureau Napoli continues to draft winning bid documents (BIDs) to position Naples as a premier destination for knowledge and international conferences.

Plan Your Next Event with Convention Bureau Napoli

Looking to organize a high-impact corporate event or leverage our network of certified suppliers?

Contact the Convention Bureau Napoli team for access to premier venues, luxury catering, and integrated logistics support.

• Email: info@cbnapoli.it

• Phone: +39 389 4495239

• Website: www.cbnapoli.it

Let’s #MeetinNaples!